Author:

Keywords:

Social Sciences, Social Sciences, Interdisciplinary, Social Sciences - Other Topics, multimodal discourse analysis, social semiotics, data mining, information visualization, digital mixed methods design

Abstract:

This paper demonstrates how a digital environment offers new opportunities for transforming qualitative data into quantitative data in order to use data mining and information visualization for mixed methods research. The digital approach to mixed methods research is illustrated by a framework which combines qualitative methods of multimodal discourse analysis with quantitative methods of data mining and information visualization in a multilevel, contextual model that will result in an integrated, theoretically well-founded and empirically evaluated technology for analyzing large data sets of multimodal texts. The framework is applicable to situations in which critical information needs to be extracted from geotagged public data: for example, in crisis informatics, where public reports of extreme events provide valuable data sources for disaster management.