Journal Of Marketing Research
Publication date:
2020-08-01
Volume:
57
Pages:
677 -
694
Publisher:
American Marketing Association
Author:
Keller, Kristopher O
Geyskens, Inge ; Dekimpe, Marnik G
Keywords:
Social Sciences, Business, Business & Economics, branding, marketing-mix effectiveness, private labels, retailing, CROSS-CATEGORY, STORE, IMPACT, STRATEGY, DRIVERS, QUALITY, COMPETITION, PROMOTIONS, DYNAMICS, SUCCESS, PRICE, 1505 Marketing, Marketing, 3506 Marketing