Title: Consumer confidence in Europe: United in diversity?
Authors: Lemmens, Aurelie ×
Croux, Christophe
Dekimpe, Marnik #
Issue Date: Jun-2007
Publisher: Elsevier science bv
Series Title: International journal of research in marketing vol:24 issue:2 pages:113-127
Abstract: The ongoing unification taking place in the European political scene, along with recent advances in consumer mobility and communication technology, raises the question of whether the European Union can be treated as a single market to exploit potential synergy effects from pan-European marketing strategies. Previous research, which mostly used domain-specific segmentation bases, has resulted in mixed conclusions.
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Center for Operations Research and Business Statistics (ORSTAT), Leuven
Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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