Title: Shelf sequence and proximity effects on online grocery choices
Authors: Breugelmans, Els ×
Campo, Katia
Gijsbrechts, Els #
Issue Date: Jun-2007
Publisher: Kluwer Academic Publishers
Series Title: Marketing Letters vol:18 issue:1-2 pages:117-133
Abstract: Research on shelf effects in traditional grocery stores shows that a product's absolute and relative shelf position may strongly affect consumer choices. The authors examine whether and how such shelf effects translate to an online grocery context. We find that a product's choice probability increases when presented on the first screen or located near focal items, especially when the latter are out-of-stock. These primacy and proximity effects have stronger impacts on choice decisions when assortments are more difficult to evaluate and when a clear shelf organization facilitates the use of shelf-based choice heuristics.
ISSN: 0923-0645
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
× corresponding author
# (joint) last author

Files in This Item:
File Status SizeFormat
Breugelmans_Campo_Gijsbrechts_ML.pdf Published 250KbAdobe PDFView/Open


All items in Lirias are protected by copyright, with all rights reserved.

© Web of science