Title: Towards understanding consumer response to stock-outs
Authors: Campo, Katia ×
Gijsbrechts, Els
Nisol, Patricia #
Issue Date: 2000
Publisher: Elsevier Advanced Technology Publications
Series Title: Journal of Retailing vol:76 issue:2 pages:219-242
Abstract: Manufacturers as well as retailers can suffer important losses as a result of stock-outs. The magnitude of these losses depends art specific consumer reactions, which have been found to vary with product, consumer, and situation factors. This paper presents a conceptual frame work that integrates the major determinants of consumer reactions to stock-outs. The theoretical relationships provide explanations for the marked differences in stock-out effects observed in previous studies. Moreover, the framework can be empirically implemented, allowing retailers and manufacturers to determine how much each factor contributes to stock-out losses. We collect survey data to provide evidence on the relevance of the framework and the direction and importance of the effect of different consumer behaviors.
ISSN: 0022-4359
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
× corresponding author
# (joint) last author

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