Title: The backdoor to overconsumption: the effect of associating 'low-fat' food with health references
Authors: Geyskens, Kelly ×
Pandelaere, Mario
Dewitte, Siegfried
Warlop, Luk #
Issue Date: 2007
Publisher: The Division
Series Title: Journal of Public Policy & Marketing vol:26 issue:1 pages:118-125
ISSN: 0743-9156
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Leuven School for Mass Communication Research
× corresponding author
# (joint) last author

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