Title: Wanting a bit(e) of everything : extending the valuation effect of variety seeking
Authors: Goukens, Caroline * ×
Dewitte, Siegfried *
Pandelaere, Mario *
Warlop, Luk * #
Issue Date: 2007
Series Title: Journal of Consumer Research vol:34 pages:386-394
ISSN: 0093-5301
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Leuven School for Mass Communication Research
* (joint) first author
× corresponding author
# (joint) last author

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