Electronic Commerce Research
Publication date:
2023-09-01
Volume:
23
Publisher:
Springer (part of Springer Nature)
Author:
De Keyzer, Freya
Dens, Nathalie ; De Pelsmacker, Patrick
Keywords:
Social Sciences, Business, Management, Business & Economics, Social media, Facebook, Persuasion knowledge, Native advertising, Banner advertising, Eye-tracking, BRAND PLACEMENT PROMINENCE, PERSUASION KNOWLEDGE, SPONSORED CONTENT, ATTENTION, IMPACT, MODEL, ADVERTISEMENTS, INTEGRATION, REPETITION, RECOGNIZE, 0806 Information Systems, 1505 Marketing, Information Systems, 3503 Business systems in context, 4601 Applied computing, 4609 Information systems