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Abstract:

This research investigates the attitude of sharing organisations towards the usage of evaluation tools, both internal evaluation, external evaluation and labelling. Especially labels receive special attention, since it has been demonstrated that labels help to increase transparency in the debate on sustainable impact and create trust with the users (cf. report on evaluation practices within the collaborative economy, Brabant). This attitude is linked to their actions improving social or ecological sustainable. This mapping resulted in the identification of two sub-groups of sharing organisations. Group 1 has a more «operational attitude» towards improving social and ecological sustainability, being overall stronger in favour of evaluation tools but score on average lower on investing in various social-educational tools. Group 2 has a more «social transformational attitude» towards improving social and ecological sustainability, being overall not interested and/or not in favour of evaluation tools, but scoring on average high on investing in various social-educational tools. This distinction will be at the basic of the development of a well-designed sustainability label for the sharing economy, matching the needs and demands of the sharing economy organisations