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Abstract:

This dissertation aims to examine the underpinning mechanisms that explain how food marketing exposure influences children's brand responses and eating behavior and to investigate whether these mechanisms differ by factors such as the advertising format and children's age. Furthermore, it evaluates the effectiveness of inhibitory control training to reduce the impact of food marketing exposure on children's snacking behavior while exploring the moderating roles of individual susceptibility factors such as children's age and level of impulsiveness (BIS/BAS).