Title: Consumer perception versus scientific evidence about alternatives for manual catching of broilers in Belgium
Authors: Delezie, Evelyne ×
Verbeke, Wim
De Tavernier, Johan
Decuypere, Eddy #
Issue Date: Feb-2007
Publisher: Poultry science assoc inc
Series Title: Poultry science vol:86 issue:2 pages:413-419
Abstract: Commercial broiler chickens are exposed to a number of potential stressors prior to slaughter, including catching, crating, and transportation. To ameliorate animal welfare and prevent product quality loss during these processes, numerous scientific studies have been performed. As a result, different technical innovations have been presented such as mechanical catching instead of manual catching. The success of a catching machine as an alternative for manual catching of broilers will not only depend on its economic, animal, and human welfare benefits but also on its acceptance by society and consumers. The aim of this research was to assess if individuals' subjective perceptions of catching methods align with objective scientific facts. This research was focused on questions and issues related to the consumers' expected bottlenecks and motives for accepting these technologies after being exposed to video segments of each catching method. In general, the gap between consumer perception and scientific evidence related to manual and mechanical catching is limited. For those bottlenecks where science is inconclusive, respondents also have no explicit preference. Despite absence of major gaps between consumer perception and expert knowledge, preferences of particular consumer segments do not align well with scientific evidence. This holds in particular for female, younger, urban individuals who attach high importance to animal welfare issues.
ISSN: 0032-5791
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Ethics @ Arenberg
Faculty of Bioscience Engineering
Division of Livestock-Nutrition-Quality (-)
Research Unit of Theological and Comparative Ethics
× corresponding author
# (joint) last author

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