Author:

Keywords:

latent feature, three-way data, disjunctive model, conjunctive model, perceptual mapping, individual differences, Science & Technology, Technology, Physical Sciences, Computer Science, Interdisciplinary Applications, Statistics & Probability, Computer Science, Mathematics, EM algorithm, R, SITUATION-BEHAVIOR PROFILES, INDIVIDUAL-DIFFERENCES, HIERARCHICAL CLASSES, MATRIX DECOMPOSITION, MIXTURE MODEL, SIMULTANEOUS COMPONENT, FINITE MIXTURES, R PACKAGE, CLASSIFICATION, REPRODUCIBILITY, 0104 Statistics, 4905 Statistics

Abstract:

The analysis of binary three-way data (i.e., persons who indicate which attributes apply to each of a set of objects) may be of interest in several substantive domains as sensory profiling, marketing research or personality assessment. Latent class probabilistic latent feature models (LCPLFMs) may be used to explain binary object-attribute associations on the basis of a small number of binary latent variables (called latent features). As LCPLFMs aim to model object-attribute associations using a small number of latent features they may be more suited to analyze data with many objects/attributes than standard multilevel latent class models which do not include such a dimension reduction. In this paper we describe new functions of the plfm package for analyzing binary three-way data with LCPLFMs. The new functions provide a flexible modeling approach as they allow to (1) specify different assumptions for modeling statistical dependencies between object-attribute pairs, (2) use different assumptions for modeling parameter heterogeneity across persons, (3) conduct a confirmatory analysis by constraining specific parameters to pre-specified values, (4) inspect results with print, summary and plot methods. As an illustration, the models are applied to analyze data on the perception of midsize cars, and to study the situational determinants of anger-related behavior.