Title: Sport en marketingcommunicatie: het einde van de hobby van de directeur
Authors: Lagae, Wim
Issue Date: 2004
Publisher: Kluwer
Host Document: Marketingjaarboek pages:153-157
ISBN: 90-5928-897-1
Publication status: published
KU Leuven publication type: AHb
Appears in Collections:Research Centre for Sociocultural Kinesiology and Sport Management (-)
Policy in Sports & Physical Activity Research Group
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous

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