Sustainable entrepreneurship and social innovation pages:57-72
This conceptual paper makes the case for a strong embeddedness at all stages of sustainable entrepreneurship – opportunity identification and/or creation, evaluation, and exploitation. This strong embeddedness is argued to drive entrepreneurs towards sustainability through the set-up of long-term social contracts with multiple stakeholders. Building upon extant literature on sustainable, social, and environmental entrepreneurship and the framework of stakeholder theory, as well as the embeddedness argument, a model is developed and propositions are suggested. Theoretical and practical implications are derived from these propositions.