Title: Language use in services: Recent advances and directions for future research
Authors: Holmqvist, Jonas * ×
Van Vaerenbergh, Yves *
Grönroos, Christian #
Issue Date: Mar-2017
Series Title: Journal of Business Research vol:72 issue:March pages:114-118
Abstract: While many service management and marketing concepts stress the importance of the interaction between a customer and a service provider, prior research devotes relatively little attention to the role of language use in services. This article describes the importance of broadening understanding of this issue and reviews prior research in this area. Next, this article introduces the articles in this special section. Although these articles individually and collectively contribute to a better understanding of the role of language use in services, we contend that much still needs to be learned. In order to assist researchers in their exploration of this topic, this article ends with a future research agenda that might inspire researchers to expand on the boundaries of knowledge on language use in services.
ISSN: 0148-2963
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Faculty of Economics and Business (FEB) - miscellaneous
Department of Marketing and Organisation Studies (MO), Campus Brussels - miscellaneous
* (joint) first author
× corresponding author
# (joint) last author

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