Author:

Keywords:

Siegfried Vogele, direct marketing, copywriting, direct mailing, copywriting tricks, copywriting guidelines, text scanning, scan reading

Abstract:

Some people say consumers have changed. So the tips and tricks of DM-pioneer prof. Siegfried Vogele would not be applicable anymore. This article state this is nonsense. The dialogue method of Vogele has to do with how the human brain works. Brain structure can evolve. But that's a process of thousends of years. Not a few decades.