Title: A dual--process model of economic rationality: The symmetric effect of hot and cold evaluations on economic decision making
Authors: Stamos, Angelos
Bruyneel, Sabrina
De Rock, Bram
Cherchye, Laurens
Dewitte, Siegfried
Issue Date: 2015
Conference: European Marketing Association Conference location:Leuven (Belgium) date:26-29 May 2015
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Business and Economics, Campus Kulak Kortrijk – miscellaneous
Faculty of Economics and Business, Leuven - miscellaneous

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