Author:

Keywords:

Science & Technology, Technology, Information Science & Library Science, Sexting, ICT, Mobile phone, Adolescents, Prototype willingness model, DECISION-MAKING, SOCIAL REACTION, PEER INFLUENCE, RISK BEHAVIOR, MOBILE PHONE, SEXUAL RISK, PREDICTORS, POPULARITY, ONLINE, TEENS, 0806 Information Systems, 0899 Other Information and Computing Sciences, Information Systems, 4009 Electronics, sensors and digital hardware, 4701 Communication and media studies

Abstract:

© 2015 Elsevier Ltd. All rights reserved. Sexting has received increasing scholarly and media attention. Especially, minors' engagement in this behaviour is a source of concern. As adolescents are highly sensitive about their image among peers and prone to peer influence, the present study implemented the prototype willingness model in order to assess how perceptions of peers engaging in sexting possibly influence adolescents' willingness to send sexting messages. A survey was conducted among 217 15- to 19-year-olds. A total of 18% of respondents had engaged in sexting in the 2 months preceding the study. Analyses further revealed that the subjective norm was the strongest predictor of sexting intention, followed by behavioural willingness and attitude towards sexting. Additionally, the more favourable young people evaluated the prototype of a person engaging in sexting and the higher they assessed their similarity with this prototype, the more they were willing to send sexting messages. Differences were also found based on gender, relationship status and need for popularity.