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Title: What brings people into the stadium? A social science perspective of soccer fans' motives for attendance
Other Titles: Wat brengt mensen in het stadion? De motieven van voetbalfans voor het bijwonen van wedstrijden benaderd vanuit een sociaal-wetenschappelijk perspectief
Authors: de Carvalho, Mariana
Issue Date: 22-Apr-2015
Abstract: Nowadays, sport is an enormous economic sector (Viseu, 2006). Besides, soccer is the national passion of several countries, namely, of Portugal. However, the stadiums across the country have a low occupation rate ofaround 40% during a season (LPFP, 2010). Hence, this is a totally new research where the main objective to find out what brings fans into the stadium, by exploring multiple aspects of the consumer decision-making process. In this route, two major entities are involved: the soccer fans and the clubs. Therefore, the research design includes three studies. In the first study, the influence of multiple variables (age, sex, income, sports participation, fan¬ís residence, team identification, place attachment, ticket price, championship ranking, membership and duration of involvement with the club as a fan) on the attendance will be examined (n=1000). The data collection will be conducted in first league Portuguese clubs. In the second study, a relation between the results of the study 1, namely, the attendance, and the marketing strategies of the clubs will be established. In the third study, a research with Belgium clubs will be conducted, in a cross-cultural comparison. Qualitative and quantitative analyses will be used. Finally, implications for management, marketing and research will be discussed.
Publication status: published
KU Leuven publication type: TH
Appears in Collections:Policy in Sports & Physical Activity Research Group

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