Title: TV viewing of road cycling races
Authors: Van Reeth, Daam
Issue Date: 2015
Publisher: Springer
Series Title: Sports Economics, Management and Policy vol:11
Host Document: The economics of professional road cycling pages:99-128
Article number: 5
Abstract: Introduction
1. The successful marriage between road cycling and television
2. The pitfalls of measuring TV audiences for sport
3. TV audiences for cycling
4. Research on TV audiences for cycling
5. The future of televised cycling
ISBN: 978-3-319-22312-4
Publication status: published
KU Leuven publication type: IHb
Appears in Collections:Research Centre for Globalization, Innovation and Competition, Campus Brussels (-)
Faculty of Economics and Business (FEB) - miscellaneous
Department of ECON-CEDON, Campus Brussels

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