Although much attention concerning the potential impact of sexualized media has focused on girls and women, less is known about how this content effects boys’ perceptions of women and courtship. Accordingly, the current three-wave panel study investigated whether exposure to sexualizing magazines predicts adolescent boys’ (N = 592) sexually objectifying notions of women and their beliefs about feminine courtship strategies. The results indicated that when boys consumed sexualizing magazines more often, they expressed more gender-stereotypical beliefs about feminine courtship strategies over time. This association was mediated by boys’ objectification of women. The possibility of a reciprocal relation whereby beliefs about courtship strategies predict future consumption of sexualizing magazines was also explored but received no support. Discussion focuses on effects of sexualizing media on boys, and supports future research to build on multidisciplinary knowledge.