|ITEM METADATA RECORD
|Title: ||The epidemic of innovation cloning: Retailers’ decision to introduce private label innovation copycats and national-brand manufacturers’ ability to withstand them|
|Authors: ||ter Braak, Anne|
|Issue Date: ||2014 |
|Conference: ||Marketing Dynamics Conference location:Las Vegas (U.S.A.) date:21-23 August 2014|
|Publication status: ||published|
|KU Leuven publication type: ||IMa|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
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