Title: The epidemic of innovation cloning: Retailers’ decision to introduce private label innovation copycats and national-brand manufacturers’ ability to withstand them
Authors: ter Braak, Anne
Deleersnyder, B.
Issue Date: 2014
Conference: Marketing Dynamics Conference location:Las Vegas (U.S.A.) date:21-23 August 2014
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven

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