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Title: The ‘Relay Ideation’ Technique: Moving from Problem Understanding to Problem Solving in the Design Process
Authors: Slegers, Karin
Duysburgh, Pieter
Jacobs, An
Issue Date: Sep-2013
Publisher: SpringerLink
Host Document: Proceedings INTERACT 2013 : Lecture Notes in Computer Science vol:8120 issue:Part 4 edition:2013 pages:651-658
Series Title: Lecture Notes in Computer Science
Conference: Human-Computer Interaction – INTERACT 2013 edition:14th location:Cape Town, South Africa date:2-6 September 2013
Abstract: When describing the design process in product innovation, many authors identify phases that can be described as ‘problem analysis’ and ‘generating ideas’. Several techniques are available to support design teams in each of these phases, but it remains a challenge to move from understanding a problem to coming up with ideas for concepts that might solve the problem. In addition, some of these techniques have counterproductive social side effects, which in fact may impede creativity in a design team. In this paper we describe a new technique for product idea generation called the ‘relay ideation’ technique. This technique was developed to help design teams move from understanding a problem to thinking creatively and concretely about the problem in order to generate concepts for innovative products or services. The technique is illustrated with a case study about IT applications for hearing-impaired children.
ISBN: 978-3-642-40498-6
ISSN: 0302-9743
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Institute for Media Studies

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