Journal of African Media Studies vol:7 issue:1 pages:25-36
Following the continued popularity of Congolese rumba music originating in the 1950s-1970s, I explore the technological spaces in which these old songs appear more than fifty years later, and study the agency of those who initiate and actively contribute to the reinsertions of the old music in and on new media formats. By redefining the ‘repurposing’ of the remediations (Bolter and Grusin 1999) as strategies steered by human intentionality and occurring within social spaces, I query into the kind of knowledge an anthropological focus on remediation, repetition and circulation along electronic and digital media can offer about Kinshasa’s society at large. I propose to analyze the various purposes that direct Kinois (inhabitants of Kinshasa), individual persons, media professionals and international corporations, to copy and insert old (and new) Congolese dance music into a particular media format, being TV shows, USB sticks, and mobile phone ring tunes.
The social spaces of remediation. Congolese urban dance music in late postcolonial Kinshasa