Title: The language backfire effect: Do customers always prefer service in their first language?
Authors: Holmqvist, Jonas
Van Vaerenbergh, Yves
Dahlèn, Micael
Issue Date: 30-May-2014
Host Document: Proceedings of the International Research Conference in Service Management pages:1-22
Conference: La Londe International Research Conference in Service Management edition:13 location:La Londe date:27-30 May 2014
Article number: 11
Description: no isbn
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous

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