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Title: What's really in a name-letter effect? Name-letter preferences as indirect measures of self-esteem
Authors: Hoorens, Vera # ×
Issue Date: 14-Nov-2014
Series Title: European Review of Social Psychology vol:25 issue:1 pages:228-262
Abstract: People show a preference for the letters occurring in their name (Name-Letter Effect, Nuttin, 1984), a phenomenon that has inspired the development of a frequently used indirect measure of self-esteem. This article reviews the literature on the Name-Letter Effect as the basis for this measure. It discusses the tasks that have been used to measure name-letter preferences and the algorithms that have been designed to extract self-esteem scores from them. It also reviews the evidence that name-letter preferences are valid indicators of self-esteem. The article shows that current knowledge on the value of name-letter preferences as measures of self-esteem is limited by (a) the inherent difficulty of assessing the validity of implicit measures, (b) the use of different, insufficiently justified algorithms, (c) a historical focus on preferences for initials, and (d) neglect of the state-trait distinction. The article ends with recommendations for the use of name-letter preferences to measure self-esteem.
ISSN: 1046-3283
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Social and Cultural Psychology
× corresponding author
# (joint) last author

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