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Title: Size does matter, but for some people more than for others. The effect of materialism on size preferences
Authors: Driesmans, Karolien
Warlop, Luk
Pandelaere, Mario
Issue Date: 2012
Conference: European Marketing Academy (EMAC) Annual Conference edition:41 location:Lisbon (Portugal) date:22-25 May 2012
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven

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