Title: Innovation Success: The Overlooked Role of the Retailer
Authors: Lamey, Lien
Deleersnyder, Barbara
Dekimpe, Marnik
Steenkamp, Jan-Benedict
Issue Date: May-2014
Conference: AMA - ECMI - EMAC Marketing & Innovation Symposium location:Rotterdam, The Netherlands date:27-28 May 2014
Publication status: published
KU Leuven publication type: AMa
Appears in Collections:Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous
Research Centre for Marketing and Consumer Science, Leuven

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