Title: Innovation Success: The Overlooked Role of the Retailer
Authors: Lamey, Lien
Deleersnyder, Barbara
Dekimpe, Marnik
Steenkamp, Jan-Benedict
Issue Date: Jun-2014
Publisher: Marketing Science Institute
Series Title: Marketing Science Institute Working Paper Series, 14-103
Publication status: published
KU Leuven publication type: ER
Appears in Collections:Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous
Research Centre for Marketing and Consumer Science, Leuven

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