Title: inShopnito: An Advanced yet Privacy-Friendly Mobile Shopping Application
Authors: Put, Andreas ×
Dacosta, Italo
Milutinovic, Milica
De Decker, Bart
Seys, Stefaan
Boukayoua, Faysal
Naessens, Vincent
Vanhecke, Kris
De Pessemier, Toon
Martens, Luc #
Issue Date: 2014
Publisher: IEEE Computer Society Press
Host Document: Proceedings of 2014 IEEE World Congress on Services pages:129-136
Conference: IEEE 10th World Congress on Services edition:10 location:Anchorage, Alaska date:27 June - 27 July 2014
Abstract: Mobile Shopping Applications (MSAs) are rapidly gaining popularity. They enhance the shopping experience, by offering customized recommendations or incorporating customer loyalty programs. Although MSAs are quite effective at attracting new customers and binding existing ones to a retailer's services, existing MSAs have several shortcomings. The data collection practices involved in MSAs and the lack of transparency thereof are important concerns for many customers. This paper presents inShopnito, a privacy-preserving mobile shopping application. All transactions made in inShopnito are unlinkable and anonymous. However, the system still offers the expected features from a modern MSA. Customers can take part in loyalty programs and earn or spend loyalty points and electronic vouchers. Furthermore, the MSA can suggest personalized recommendations even though the retailer cannot construct rich customer profiles. These profiles are managed on the smartphone and can be partially disclosed in order to get better, customized recommendations. Finally, we present an implementation called inShopnito, of which the security and performance is analyzed. In doing so, we show that it is possible to have a privacy-preserving MSA without having to sacrifice practicality.
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Computer Science Technology TC, Technology Campuses Ghent and Aalst
Informatics Section
ESAT - COSIC, Computer Security and Industrial Cryptography (+)
Technologiecluster Computerwetenschappen
× corresponding author
# (joint) last author

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