Title: In Front of And Behind The Second Screen: Viewer and Producer Perspectives on a Companion App
Authors: Geerts, David ×
Leenheer, Rinze
De Grooff, Dirk #
Issue Date: Jun-2014
Publisher: ACM
Host Document: Proceedings of the ACM International Conference on Interactive Experience of Television and Online Video (TVX2014) pages:95-102
Conference: TVX 2014 location:Newcastle, UK date:25 - 27 Juni 2014
Abstract: The growing success of tablets and smartphones has shifted the focus of the interactive TV industry to the introduction of second screen applications. One example is second screen companion apps that offer extra information about a television program, often synchronized with what happens on screen. In this paper, we investigate a second screen companion app, from the perspective of the viewers and producers of such apps. Based on observations and interviews with viewers and producers, and actual usage data of a companion app from Google Analytics, we present several insights and recommendations for how to design companion apps related to ease of use, timing, social interaction, attention and added value.
ISBN: 978-1-4503-2838-8
VABB publication type: VABB-5
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Institute for Media Studies
× corresponding author
# (joint) last author

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