Title: Van traditionele radioreclame naar crosschannel reclame: Wat is de meerwaarde?
Authors: Hornikx, Jos
Smits, Tim
Issue Date: 2014
Publisher: Academia Press
Host Document: U luistert naar radio : gebruik, fucnties en productie pages:133-147
Article number: 7
ISBN: 9789038223087
VABB publication type: VABB-4
Publication status: published
KU Leuven publication type: AHb
Appears in Collections:Institute for Media Studies

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