Title: Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children
Authors: Van Wesenbeeck, Ini
Walrave, Michel
Ponnet, Koen #
Issue Date: 2014
Conference: Child and Teen Consumption Conference. The University of Edinburgh Business School, Edinburgh: Scotland
Publication status: accepted
KU Leuven publication type: IC
Appears in Collections:Non-KU Leuven Association publications
# (joint) last author

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