|ITEM METADATA RECORD
|Title: ||Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children|
|Authors: ||Van Wesenbeeck, Ini|
Ponnet, Koen #
|Issue Date: ||2014 |
|Conference: ||Child and Teen Consumption Conference. The University of Edinburgh Business School, Edinburgh: Scotland|
|Publication status: ||accepted|
|KU Leuven publication type: ||IC|
|Appears in Collections:||Non-KU Leuven Association publications|
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