Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children

Child and Teen Consumption Conference. The University of Edinburgh Business School, Edinburgh: Scotland

Publication date: 2014-01-01

Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children

Author:

Van Wesenbeeck, Ini

Walrave, Michel ; Ponnet, Koen