|ITEM METADATA RECORD
|Title: ||Children’s attitudinal and behavioral response to advergaming: product involvement, brand attitude and persuasion knowledge|
|Authors: ||Van Wesenbeeck, Ini|
Ponnet, Koen #
|Issue Date: ||2014 |
|Conference: ||2014 Conference Communication and 'the Good Life’|
|Publication status: ||accepted|
|KU Leuven publication type: ||IC|
|Appears in Collections:||Non-KU Leuven Association publications|
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