Title: Children’s attitudinal and behavioral response to advergaming: product involvement, brand attitude and persuasion knowledge
Authors: Van Wesenbeeck, Ini
Walrave, Michel
Ponnet, Koen #
Issue Date: 2014
Conference: 2014 Conference Communication and 'the Good Life’
Publication status: accepted
KU Leuven publication type: IC
Appears in Collections:Non-KU Leuven Association publications
# (joint) last author

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