Title: Do consumers pay more for what they value more? The case of local milk-based dairy products in Senegal.
Authors: Lefèvre, Mélanie # ×
Issue Date: Apr-2014
Publisher: Northeastern Agricultural and Resource Economics Association
Series Title: Agricultural and Resource Economics Review vol:43 issue:1 pages:158-177
Abstract: Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers’ misinformation regarding product composition prevents them from allocating a higher price to local milk-based products.
ISSN: 1068-2805
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Center of Development Economics, Leuven
LICOS - Centre for Institutions and Economic Performance, Leuven
× corresponding author
# (joint) last author

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