Title: An Explorative Study of Testing the Effectiveness of Product Placement compared to 30-second TV-Commercials
Authors: Roozen, Irene
Blondé, Kristin
Issue Date: 2007
Publisher: Marketing Trends Association
Host Document: Proceedings of International Marketing Trends Congress
Conference: International Marketing Trends Congress edition:6th location:Paris date:26-27 January 2007
Article number: CDROM
ISBN: 978-2-9532811-2-5
Publication status: published
KU Leuven publication type: IC
Appears in Collections:Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous

Files in This Item:

There are no files associated with this item.

Request a copy


All items in Lirias are protected by copyright, with all rights reserved.