Title: The Doctor’s New Clothes: Professional or Fashionable?
Authors: Hartmans, Chantal
Heremans, Stefanie
Lagrain, Marieke
Van Asch, Kristin
Schoenmakers, Birgitte # ×
Issue Date: Jan-2014
Publisher: OMICS Publishing Group
Series Title: Primary Health Care: Open Access vol:2013 issue:3 pages:135
Article number: 10.4172/2167-1079.1000145
Abstract: Abstract
Objective: To investigate the influence of the GP’s attire on the confidence that patients have in their GP as a
medical expert and on the patient’s comfort level (defined as ‘feel at ease’).
Design: A cross-section study without control group.
Methods: Participants (n=1506 ) completed a survey on the internet or in paper after seeing images of six models
of three different age categories, each in five different clothing styles (leisure clothing, casual, semiformal, formal and
professional). The following questions were asked for each model: “In which doctor do you have the most confidence
as a medical expert?” and “With which doctor do you feel most at ease?”.
Results: Patients trusted a female doctor and the older male doctor most when wearing professional clothing
(white coat). The young and middle aged GP’s were preferred to wear semiformal attire. Patients were most at ease
with a female GP wearing leisure clothing. They preferred the young and middle aged male GP to wear semiformal
attire, while patients were most at ease with the older male GP wearing casual clothing.
Conclusion: The GP’s attire has an influence on the patient’s confidence and comfort level. In general patients still
mainly prefer a doctor in a professional outfit.
ISSN: 2167-1079
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Academic Center for General Practice
× corresponding author
# (joint) last author

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