Title: Analysis of marketing mix interaction effects and interdependencies: A normative approach
Authors: Logman, Marc ×
Pauwels, W. #
Issue Date: 1998
Publisher: Heyden & Son
Series Title: Managerial and Decision Economics vol:19 pages:343-353
ISSN: 0143-6570
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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