|ITEM METADATA RECORD
|Title: ||Marketing mix customization and customizability|
|Authors: ||Logman, Marc # ×|
|Issue Date: ||1997 |
|Publisher: ||Elsevier Advanced Technology Publications|
|Series Title: ||Business Horizons vol:Nov-Dec pages:39-44|
|Publication status: ||published|
|KU Leuven publication type: ||IT|
|Appears in Collections:||Non-KU Leuven Association publications|
× corresponding author|
# (joint) last author|
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