Title: Marketing mix customization and customizability
Authors: Logman, Marc # ×
Issue Date: 1997
Publisher: Elsevier Advanced Technology Publications
Series Title: Business Horizons vol:Nov-Dec pages:39-44
ISSN: 0007-6813
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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