Title: Breakthrough or One-Hit Wonder? Three Attempts to Replicate Single-Exposure Musical Conditioning Effects on Choice Behavior (Gorn, 1982)
Authors: Vermeulen, Ivar ×
Batenburg, Anika
Beukenboom, Camiel
Smits, Tim #
Issue Date: 2014
Publisher: Hogrefe & Huber Publishers
Series Title: Social Psychology vol:45 issue:1 pages:179-186
Abstract: Three studies replicated a classroom experiment on single-exposure musical conditioning of consumer choice (Gorn, 1982), testing whether simultaneous exposure to liked (vs. disliked) music and a pen image induced preferences for the shown (vs. a different) pen. Experiments 1 and 2 employed the original music, Experiment 3 used contemporary music. Experiments 2 and 3 employed hypothesis-blind experimenters. All studies incorporated post-experimental inquiries exploring demand artifacts. Experiments 1 and 2 (original music; N=158, N=190) showed no evidence for musical conditioning, and were qualified (conclusive) replication failures. Experiment 3 (contemporary music; N=91) reproduced original effects, but with significantly smaller effect size. Moreover, it had limited power and showed extreme scores in one experimental group. Aggregated, the three studies produced a null effect. Exploration of demand artifacts suggests they are unlikely to have produced the original results.
ISSN: 1864-9335
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Institute for Media Studies
Formerly "Subfaculteit Antwerpen/Handelswetenschappen - TM A"
× corresponding author
# (joint) last author

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