Title: Understanding new product project performance
Authors: Pattikawa, Lenny H.
Verwaal, Ernst ×
Commandeur, Harry R. #
Issue Date: 2006
Publisher: MCB Publications
Series Title: European Journal of Marketing vol:40 issue:11-12 pages:1178-1193
ISSN: 0309-0566
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Department of International Business, Strategy and Economics (IBSE), Campus Carolus Antwerp
× corresponding author
# (joint) last author

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