Annual Economic and Business History Society Conference edition:38 location:Baltimore, Maryland date:23-25 May 2013
Chocolate is sold in many forms, and apart from what we would call ‘normal’ chocolate products, like cocoa tablets, butter, paste, liquor and powder (which exist in different colors and tastes), there are today also chocolates made for people with special dietary needs (such as e.g. low calorie chocolates or chocolates for diabetics) and chocolates that we could call ‘luxury’ chocolates, like filled liquor pralines. All these different products are meant for specific fragments of the market and can differ between countries and firms according to the production process and inputs used. Furthermore, chocolate can also be used, not in its pure form to eat or drink, but to coat other ingredients, or to be part of a product, like waffles or sweets. Today, the cocoa and chocolate market exists out of different products for many different consumers.