Title: Cocoa and Chocolate: ‘Liquor of the Gods?’: A Historical Review of the Cocoa and Chocolate Economy
Authors: Poelmans, Eline
Issue Date: 2013
Conference: Annual Economic and Business History Society Conference edition:38 location:Baltimore, Maryland date:23-25 May 2013
Abstract: Chocolate is sold in many forms, and apart from what we would call ‘normal’ chocolate products, like cocoa tablets, butter, paste, liquor and powder (which exist in different colors and tastes), there are today also chocolates made for people with special dietary needs (such as e.g. low calorie chocolates or chocolates for diabetics) and chocolates that we could call ‘luxury’ chocolates, like filled liquor pralines. All these different products are meant for specific fragments of the market and can differ between countries and firms according to the production process and inputs used. Furthermore, chocolate can also be used, not in its pure form to eat or drink, but to coat other ingredients, or to be part of a product, like waffles or sweets. Today, the cocoa and chocolate market exists out of different products for many different consumers.
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Globalization, Innovation and Competition, Campus Brussels (-)
Faculty of Economics and Business (FEB) - miscellaneous
Department of ECON-CEDON, Campus Brussels

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