Title: Contingent valuation of a classic cycling race
Authors: Vekeman, Andy ×
Meulders, Michel
Praet, Alain
Colpaert, Jan
Van Puyenbroeck, Tom #
Issue Date: 2015
Series Title: Journal of Sports Economics vol:16 issue:3 pages:268-294
Abstract: We provide a contingent valuation of a major cycling event, namely the Tour of Flanders. Starting from survey data, we estimate several models with different assumptions about (1) the latent willingness to pay (WTP) distribution and (2) the change in WTP when responding to the follow-up question in a double-bounded dichotomous framework. We relate the individual figures to explanatory factors and
find that people residing in the event’s core region as well as spectators have a higher valuation. Incorporating the spatial effect, we arrive at an estimated aggregate value of 24.3 million euro.
ISSN: 1527-0025
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Quantitative Business Processes, Campus Brussels (-)
Faculty of Economics and Business (FEB) - miscellaneous
Research Centre for Economics and Corporate Sustainability, Campus Brussels
Faculty of Economics and Business (FEB), Campus Brussels - miscellaneous
Department of ECON-CEDON, Campus Brussels
× corresponding author
# (joint) last author

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