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Title: Experimental Auctions, Collective Induction and Choice Shift: Willingness-to-pay for Rice Quality in Senegal
Authors: Demont, Matty ×
Rutsaert, Pieter
Ndour, Maïmouna
Verbeke, Wim
Seck, Papa Abdoulaye
Tollens, Eric #
Issue Date: 2013
Publisher: Mouton
Series Title: European Review of Agricultural Economics vol:40 issue:2 pages:261-286
Abstract: We propose a collective induction treatment as an aggregator of information and preferences, which enables testing whether consumer preferences for food quality elicited through experimental auctions are robust to aggregation. We develop a two-stage estimation method based on social judgement scheme theory to identify the determinants of social influence in collective induction. Our method is tested in a market experiment aiming to assess consumers' willingness-to-pay for rice quality in Senegal. No significant choice shift was observed after collective induction, which suggests that consumer preferences for rice quality are robust to aggregation. Almost three quarters of social influence captured by the model and the variables was explained by social status, market expertise and information.
ISSN: 0165-1587
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Division of Bioeconomics
× corresponding author
# (joint) last author

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