Title: The LOGMAN model: a logical brand management model
Authors: Logman, Marc # ×
Issue Date: 2004
Publisher: Emerald Group Publishing Ltd.
Series Title: The Journal of Product & Brand Management vol:13 issue:2 pages:94-104
ISSN: 1061-0421
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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