ITEM METADATA RECORD
Title: Realism versus simplicity in strategic marketing planning: The impact of temporality
Authors: Logman, Marc # ×
Issue Date: 2011
Series Title: Marketing Intelligence & Planning vol:29 issue:7 pages:662-671
ISSN: 0263-4503
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

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