Title: Realism versus simplicity in strategic marketing planning: The impact of temporality
Authors: Logman, Marc # ×
Issue Date: 2011
Series Title: Marketing Intelligence & Planning vol:29 issue:7 pages:662-671
ISSN: 0263-4503
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Non-KU Leuven Association publications
× corresponding author
# (joint) last author

Files in This Item:

There are no files associated with this item.

Request a copy


All items in Lirias are protected by copyright, with all rights reserved.

© Web of science