ITEM METADATA RECORD
Title: 'The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
Authors: Roozen, Irene ×
Claeys, Christel #
Issue Date: 2010
Publisher: Acco
Series Title: Review of Business and Economics vol:LV issue:1 pages:76-90
ISSN: 2031-1761
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Centre for Business Expertise, FEB, Campus Brussels (-)
Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
× corresponding author
# (joint) last author

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