ITEM METADATA RECORD
Title: The effectiveness of slow and fast pced TV commercials: some experimental empirical results
Authors: Roozen, Irene
Blondé, Kristin
Issue Date: 2007
Publication status: published
KU Leuven publication type: IR
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous

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