The Taiwan International Studies Quarterly vol:4 issue:4 pages:145-184
Taiwan International Studies Quarterly vol:4 issue:4 pages:145-184
Periods of national and local elections can be profiled as perfect moments to create an open observation sphere for political actors, the electorate and the news media to articulate their convictions. Electoral campaigning across the world has increasingly been played out in the media, the arena par excellence for politicans to influence voting behavior. It is in this context that the present study investigates ideological investments underlying the R.O.C. 2004 parliamentary elections coverage in the Taiwanese English-language dailies. Drawing on the insights of Discourse Analysis and Linguistic Pragamtics this paper illustrates how each daily participates in the pre-election campaigning and how ideological positions still shape the newspapers' post-election coverage. Linguistic strategies are investigated in all LY election-related articles over a ten-day period in December 2004.