Title: Match-Up Effects Happen For a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
Authors: Adams, Leen
Issue Date: 26-Oct-2010
Conference: HRRG research seminar location:Brussels date:26 October 2010
Publication status: published
KU Leuven publication type: AMa
Appears in Collections:Research Centre for Work and Organisation Studies (WOS Bxl), Campus Brussels
Faculty of Economics and Business (FEB) - miscellaneous

Files in This Item:

There are no files associated with this item.


All items in Lirias are protected by copyright, with all rights reserved.